Gamification and digital coupon company Fanplayr has been on a partnership acquisition binge as of late. It has already signed off on joint ventures with eBay’s X.Commerce platform, Shopify, ifeelgoods, MailChimp and Constant Contact, and now it has added CardSpring to the list.

CardSpring, for the unfamiliar, is a payment platform that helps developers add both Web and mobile applications (including coupons, loyalty programs and digital receipts) to credit and debit cards.

Adding the CardSpring API to the First Data OfferWise solution with Fanplayr’s Gamified “Smart & Targeted” Coupons and Offers platform means that merchants can add Fanplayr coupons straight to a consumer’s payment card. This allows the shopper to turn around and redeem it in real time at the point-of-sale.

The result is a simplified coupon collection and redemption process for both the merchant and consumer, and another step toward improving the digital reward experience for all parties.

With this latest pairing, Fanplayr continues to expand upon its ability to help merchants and retailers reach, influence and convert online shoppers.