Gamification and digital
coupon company Fanplayr has been on a partnership acquisition binge as of late.
It has already signed off on joint ventures with eBay’s X.Commerce platform,
Shopify, ifeelgoods, MailChimp and Constant Contact, and now it
has added CardSpring to the list.
CardSpring, for the unfamiliar, is a payment platform that
helps developers add both Web and mobile applications (including coupons,
loyalty programs and digital receipts) to credit and debit cards.
Adding the CardSpring API to the First Data OfferWise
solution with Fanplayr’s Gamified “Smart & Targeted” Coupons and Offers
platform means that merchants can add Fanplayr coupons straight to a consumer’s
payment card. This allows the shopper to turn around and redeem it in
real time at the point-of-sale.
The result is a simplified coupon collection and redemption
process for both the merchant and consumer, and another step toward improving
the digital reward experience for all parties.
With this latest pairing, Fanplayr continues to expand upon its
ability to help merchants and retailers reach, influence and convert online