A new study from e-commerce
solutions provider Shopatron has
found that 73 percent of brands increased their overall sales – both online and in stores – through retail-integrated e-commerce.
A retail-integrated e-commerce model allows branded manufacturers to sell directly to consumers on their websites and then pass those orders to their authorized, local retailers for delivery to the customer. According to the survey results, the model strengthens retailer relationships, boosts retailer stocking and increases sales.
Over half of the 200 surveyed branded manufacturers said their online sales increased since launching retail-integrated e-commerce, with 10 percent stating that their online sales more than doubled.
The benefits of the model are also mutual, as over 65
percent of the 1,300 retailers surveyed noted improved profit numbers and customer acquisition,
and 23 percent of them said that the model actually increased both statistics.
Furthermore, 59 percent
said that they now stock more brands that send them sales using
retail-integrated e-commerce, and 70 percent are prepared to or have already
stopped buying from brands that continue to sell direct-to-consumer.
The full results of the survey can be found here.