As mobile browsing
moves from being a novelty to a necessity, many Web professionals are concerned
about how they will be able to accurately study user behavior and adjust their
mobile sites to meet the needs of their visitors.
This has opened up numerous opportunities for analytics
solutions providers to attempt to rectify this growing problem. Customer experience analytics company ClickTale is the latest to offer an answer with
the release of the beta version of ClickTale Mobile.
The solution will offer mobile customers a true-to-life
browsing experience at all levels of detail, meaning everything from aggregated
views to playable videos of individual sessions, and businesses will be able to
use the data gleaned to improve mobile usability, raise customer satisfaction
on average and increase their online ROI.
Seeing as mobile Internet usage has begun to surpass desktop
usage over the past year (according to Kleiner Perkins), it’s becoming increasingly
important for Web workers to optimize their mobile websites in order to stay
competitive. ClickTale Mobile can assist in those efforts by offering up data
that can be used to tweak a mobile site to reduce abandonment rates and increase
engagement, ultimately making it more beneficial to the company’s Web success.
ClickTale anticipates that the full version of ClickTale
Mobile will be available by the end of the year.