Small businesses can now leverage Constant Contact’s SaveLocal platform to run customizable local deals.
The platform, which is the company’s answer to the daily deals industry, originally launched in February, but was previously only available to Constant Contact customers. However, now SaveLocal is available to all U.S. businesses.
The platform addresses some of the problems with the current daily deals model by offering merchants complete control of their promotions, as well as allowing them to run deals that incentivize social sharing, attract new customers and drive repeat business.
According to Dave Gilbertson, the vice president and general manager of SaveLocal, merchants not only requested a deal tool that they could control, but that would also help them make a profit and acquire new customers.
“Those all seemed like pretty reasonable things to ask from a business owner trying to make a living, but unfortunately, the traditional deals model fell short on every one of these goals,” says Gilbertson. “SaveLocal flips that model on its head and gives the merchant complete control of the deal: they control the discount amount, the terms of the deal, timing, and how many coupons to sell. And we’ve already seen some truly amazing results. We couldn’t be more excited about making this product widely available.”
SaveLocal enables merchants to set deal parameters, including the discount amount, terms of the deal, timing and how many coupons will be sold. Additionally, merchants only pay a $1, $2 or $3 fee per coupon purchased, depending on the value of the deal. Interested merchants can learn more about the platform, or sign up for free here.