Screen recording and video editing software solution Camtasia (from Techsmith) for example just released version 2.2 for the Mac and it comes with quite a few new and interesting features to dig into. Let’s take a look!
Camtasia for Mac 2.2 now includes the ability to create clickable objects (aka hotspots) so video marketers can embed hyperlinks within their creation, sending them to online content and one step closer to the end of a conversion funnel. This release is also focused on optimizing the cross platform experience but providing one output that will work on any device, be it iOS or Android, smartphone or desktop. The entire list of featuers is available here.
“This edition of Camtasia for Mac brings completely new marketing, sales and teaching capabilities for business professionals and educators. It’s important because video is quickly becoming the fastest growing, most popular content on the web,” said Shane Lovellette, Camtasia for Mac Product Manager at TechSmith. “Interactivity, and hotspot linking, along with a lot of interactive and ease-of-use features such as smart sharing, table of contents, closed captioning and search put video-creation in the hands of novices and intermediate users. We can’t wait to see what kind of creative things people will do with interactive video.”
A free, 30-day trial of Camtasia for Mac 2.2 is available with discounted pricing options available for EDU and nonprofit organizations. New users can purchase the software for $99 and existing Camtasia users can upgrade to version 2.2 for $49.50 per user.