Last week Bing announced a rather notable change to it search results – the inclusion of interactive, multimedia presentations through an integration with Qwiki.
The Qwiki platform combines images, videos, maps and even spoken narration. As you might expect, integration of this type of "univeral" content into the search results may just forever change the information retrieval experience (and expectations) of users.
Initially, Qwikis will appear alongside Wikipedia results (although we’re not seeing the Qwikis appearing just yet), with deeper integration to follow in the coming months. In the meantime, it might be prudent to assemble a few of your own Qwiki’s should the time come when Bing opens up its search results and starts returning Qwiki’s associated with a broader scope of information. A demonstration of the Bing integration is available here.
Qwiki recently announced a new “Creator” platform for publishers and bloggers that is now being used by the likes of ABC News and others. What’s most noteworthy however is that Qwiki has made available a developer API which will make it easier for companies and individuals to create their own Qwiki’s.