Popular social sharing platform AddThis has launched a new way for publishers to integrate Pinterest sharing into their site, and early tests show that this new tool has increased sharing to Pinterest by 20 percent.
AddThis’ new Pinterest sharing experience includes both additional user options and support for publishers. The new tool improves the experience for users by allowing them to select the right image, while publishers should be happy to know that this Pinterest button doesn’t required additional configuration – only one simple code snippet.
The button offers an enhanced image selection experience by helping visitors choose a suitable image to share. Additionally, publishers have the ability to choose a preferred image to suggest if desired.
“The AddThis platform saw the rise of Pinterest early, but many sites could not add the Pin It button because of the additional coding required,” says Ramsey McGrory, AddThis CEO. “Now, any site can get a Pinterest button with a simple code snippet and track the shares alongside the rest of their services on AddThis analytics.”