Paid Search for Brick & Mortar Advertising

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar transactions has been lacking historically.

That will likely change in the future as new technologies emerge, but a few solutions already exist and deserve a closer look. RevTrax and Marin Software for example announced a partnership last week that will see advertisers and agency clients using the Marin paid search platform to connect their paid search promotions (and analytics) to transactions which occur at physical stores courtesy of the RevTrax' platform which offers printable coupons that feature a unique barcode or promo code that are redeemed in-store.

"Today's partnership with Marin Software opens the door for myriad national advertisers and agencies to unlock the cross-channel revenue-driving power of paid search while taking advantage of a joint set of tools to manage bid optimization, analyze store-by-store performance and tailor campaigns based on performance data," said Jonathan Treiber, co-founder and CEO, RevTrax.

 

Custom WordPress Design Themes at 99designs.com. Get the most designs for your buck when you start a design project!


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

2 comments

wicards.ru 07-06-2012 12:51 AM

Good post

Website Design Company 07-24-2012 10:13 AM

As the late John Wanamaker once said. Half of what I spend on advertising works. The problem is I don't know which half. Still true today.

Add to the discussion!

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter