Is There Value in Affiliate Marketing?

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Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? 

A recent survey from the Rakuten-Linkshare affiliate network indicates that despite the well publicized challenges, affiliate marketing spend is on the rise and is forecasted to keep pace with other areas of digital spend through 2016. 

According to the study the affiliate channel is best for producing "new-to-file" or previously unknown customers and generating incremental customer acquisition. The customers acquired through performance marketing also tend to spend more than the average online shopper and are ultimately profitable for advertisers. Perhaps the most important revelation was that promotions in the affiliate channel have a positive impact on an advertiser’s brand reputation and loyalty.

Forrester, which conducted the study, forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion.

 

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4 comments

AnnaC 07-06-2012 3:03 PM

The articles in this magazine are great

Shirley Bongbong 07-10-2012 6:59 PM

Hi, can you publish an article about affiliate marketing and the best strategy on how to find where your target niche hangs out?

Shirley Bongbong 07-10-2012 7:04 PM

Affiliate marketing is getting to be the hottest tool that could make you money if you know how... maybe you should put on sidebar all articles you had published about affiliate marketing so we can read your archived or the best, make an ebook out of it

Website Design Company 07-24-2012 10:02 AM

4.5 billion is a big number by 2016. I had no idea that much was spent on affiliate marketing.

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