The ability to incorporate
ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe
Genesis just announced an upgrade that expands upon the
integration, improving segmentation capabilities and adding some automatic
daily data transfers.
These changes will make it easier for users to navigate
through their survey data and turn it into more actionable information that can
be used to make their websites and marketing campaigns more productive.
Arguably the biggest improvement is the inclusion of
automatic daily transfers of (up to 15) ForeSee survey dimensions into
SiteCatalyst, which can include latent scores, such as Satisfaction, Navigation
or Look and Feel, in addition to custom questions. With these items, users can
create new analytics segments in SiteCatalyst.
Below is an example of how users can utilize these segmenting capabilities. It looks at the segment of respondents with “Very Unsatisfied Visits.” As ForeSee’s
Satisfaction measures from 0 to 100, this group only represents visits that scored
This data narrows down those visitors that SiteCatalyst
users are most interested in studying, so that they can attempt to find out
what may be the cause of the visitors’ dissatisfaction. By studying things like
the most common paths taken by these users, which site sections they tended to
visit, where they’re giving up and what the effect low satisfaction has on
conversion rates, site owners can use this information to optimize their sites
(and increase conversions).
Version 2.0 will also include automatic daily transfers to
ForeSee of SiteCatalyst behavioral data for survey responders, allowing users
to select from over 40 metrics and breakdowns. This can also include custom
props and eVars. This will allow for new, more targeted filtering options for