Some affiliate marketers have to spend so
much time fighting off fraudsters, they probably feel like Batman. And, like
The Dark Knight, they don’t have to worry about taking on these rogues all
One trusty ally in this on-going struggle is LinkTrust, the
affiliate tracking and affiliate program software provider that is unveiling a
number of new ways to combat fraud as part of a huge feature release coming out
A part of this new feature set is a Transaction Details API,
which will help make everything from marketing analytics to fraud detection a
much simpler process. In this case, it works seamlessly with three top-notch
fraud analytics and prevention companies, CPA Detective, Fraudlogix and
ScrubKit, who can help clients study their traffic to uncover, eliminate and
prevent affiliate and transaction fraud. LinkTrust customers only have to
enable Transaction Details in their API rights to start using it right away.
The company is also giving its clients affiliate- and
campaign-centric ID (CACID) numbers. Assigning IDs on an affiliate or campaign
basis (and adding a [=CACID=] token
to a campaign’s landing page URL) lets LinkTrust send the ID to an affiliate’s
merchant partner. Normally, these merchants have to have their own CRM ID
passed back to them in order to track a customer’s purchasing history and
facilitate accurate recurring commissions for affiliates.
LinkTrust is also offering new email templates that make communicating
with affiliates much faster and more efficient. Clients can create customized
affiliate email temples that can be used by everyone within a company, so they
can all be on the same page and won’t waste anymore time typing or pasting
email messages from files on their desktops.
And last, but not least, LinkTrust is showing campaign
groups on campaign performance reports.
Trying to ward off fraud can be a demanding task for
affiliates, but with the right tools, and the right partners, it can be a
considerably easier. They’ve just got to know who they can trust.