Web success in 2012 means far more than just having a good (or even great) website. With so many different avenues for consumers to connect with brands online, companies are all but required to optimize every one of their various Web properties.

Ektron, a provider of enterprise Web content management systems, has unveiled some major updates to the Ektron Web Content and Digital Experience Management Platform that adds a plethora of features to help businesses deliver their customers a relevant experience across all of their digital channels. It also launched two brand new supplementary products, the Ektron Digital Experience Hub and Ektron Cloud Manager.

The upgrade, Ektron 8.6, adds to the company’s flagship content and management platform and aims to improve the content creation and management experience for authors, developers, and designers.

Among the biggest enhancements to the platform are simplified content authored with support for an advanced HTML5-based editor, more support for mobile devices that includes an adaptive image resizing feature, intelligent content synchronization, greater support for URL redirects, and increased flexibility and performance with search thanks to integration with Microsoft’s Search Server and FAST products.

But, as previously noted, that’s not the only news out of the Ektron camp this week. The company also announced the immediate availability of the Digital Experience Hub (DXH), which provides comprehensive, personalized experiences for users across websites, mobile devices, and social networks by integrating customer relationship management (CRM), marketing automation, and analytics solutions with the traditional Ektron platform.

This product will help users increase business efficiencies with pre-built integrations into enterprise systems, automate form publishing, and unify customer experience management with marketing campaign optimization. It also offers support with Microsoft SharePoint to integrate existing content, workflow, and management capabilities.

Last, but not least, is the new Ektron Cloud Manager, which lets Ektron’s customers launch websites and marketing campaigns in the cloud. This product includes Wizard-based cloud provisioning that enables the authoring of site content with an on-premises environment for deployment into the cloud, hybrid deployment, the ability to deliver sites at an unlimited scale, and support for both Microsoft’s Windows Azure and Amazon Web Service’s EC2 cloud platforms.

All of these new offerings are meant to help companies provide a relevant content experience and meet the needs of potential customers regardless of where they come from. And when used in conjunction with one another, as they’re built to do, they become all the more beneficial.