Web success in 2012 means
far more than just having a good (or even great) website. With so many
different avenues for consumers to connect with brands online, companies are
all but required to optimize every one of their various Web properties.
Ektron, a provider of enterprise Web content management
systems, has unveiled some major updates to the Ektron Web Content and Digital
Experience Management Platform that adds a
plethora of features to help businesses deliver their customers a relevant
experience across all of their digital channels. It also launched two brand new
supplementary products, the Ektron Digital Experience Hub and Ektron Cloud
The upgrade, Ektron 8.6, adds to the company’s flagship
content and management platform and aims to improve the content creation and
management experience for authors, developers, and designers.
Among the biggest enhancements to the platform are
simplified content authored with support for an advanced HTML5-based editor, more
support for mobile devices that includes an adaptive image resizing feature,
intelligent content synchronization, greater support for URL redirects, and increased
flexibility and performance with search thanks to integration with Microsoft’s
Search Server and FAST products.
But, as previously noted, that’s not the only news out of
the Ektron camp this week. The company also announced the immediate
availability of the Digital Experience Hub (DXH), which provides comprehensive,
personalized experiences for users across websites, mobile devices, and social
networks by integrating customer relationship management (CRM), marketing
automation, and analytics solutions with the traditional Ektron platform.
This product will help users increase business efficiencies
with pre-built integrations into enterprise systems, automate form publishing,
and unify customer experience management with marketing campaign optimization.
It also offers support with Microsoft SharePoint to integrate existing content,
workflow, and management capabilities.
Last, but not least, is the new Ektron Cloud Manager, which lets
Ektron’s customers launch websites and marketing campaigns in the cloud. This
product includes Wizard-based cloud provisioning that enables the authoring of
site content with an on-premises environment for deployment into the cloud,
hybrid deployment, the ability to deliver sites at an unlimited scale, and
support for both Microsoft’s Windows Azure and Amazon Web Service’s EC2 cloud
All of these new offerings are meant to help companies provide
a relevant content experience and meet the needs of potential customers regardless
of where they come from. And when used in conjunction with one another, as they’re
built to do, they become all the more beneficial.