Here is the proof that 2012 is the year of mobile…
A recent study by Nielsen reveals that two thirds of new mobile buyers in the U.S. are now opting for smartphones, which has led to more than half (54.9 percent to be exact), of U.S. mobile subscribers now owning a smartphone.
And although this is good news for the mobile market, as well as for Web workers who are already monetizing off of this new channel (retailers, marketers, affiliates, etc.), it is not good news for some companies who have put many dollars into mobile, yet are still being left in the dust – we are talking about you, Microsoft.
The Q2 smartphone study shows that the Windows 7 phone is only used by 1.3 percent of the U.S. smartphone market, while other Windows phones only make up 3 percent of the market. This means that less people have a Windows phone than still have a Blackberry, since RIM devices make up 9 percent of the U.S. smartphone market.
The study also reveals that Android leads the smartphone market in the U.S., with 51.8 percent of smartphone users owning an Android device. And Apple is currently in second place, with more than a third of smartphone owners (34.3%) using the company’s iPhone. However, it is also important to note that Apple has the highest manufacturer share of smarphone handsets. Additionally, among smartphone owners who bought their device during June 2012, 54 percent said they chose an Android phone, while 36 percent bought an iPhone.