At the end of the
day, content drives the Internet. It’s an important aspect of any Web presence,
but especially for affiliate marketers, who depend on their content to interest
visitors, attract advertisers, and make money.
When an affiliate is just getting started with blogging, it
can seem like they’re wandering aimlessly trying to find the best ways to
create compelling content that will help them successfully lure in merchants
and consumers alike. However, in the mad rush to just get anything out there, many affiliates are willingly sacrificing
quality for quantity.
Fortunately, as the best and brightest affiliates
out there will tell you, that doesn’t have to be the case. It’s entirely
possible to publish engaging, insightful, and lasting content that will also
help fatten your wallet.
Just keep these six simple
tips in mind every time you sit down to start blogging:
Get to the Point
One of the biggest turn-offs for many Web users is clicking
on a link only to be met with a giant wall of text. Unless they’re super
interested in what you have to say, chances are they’re only going to skim your
article, at best, or just leave the page immediately (in other words, “tl;dr”).
It’s not that what you have to say isn’t worthwhile, but most Web readers
prefer their content in bite-sized, easy to manage doses so they can just read
it and be on their way. Say what you have to say and get out of there.
It’s also important to consider your headline, since most
users won’t read any more than that. If you want to get eyes on your site, you
have to write good, informative titles that will encourage users to
click-through and see what it’s all about.
Relevance is Essential
This should go without saying, but readers (especially those
looking for very niche-specific information) absolutely want you to publish
content that is relevant to their needs and interests. Your posts should be
actionable and deal with both common and more esoteric topics about whatever
industry it is that you choose to cover. Give the people something that won’t
be a waste of time.
Make it Timeless
Evergreen content, information that is always useful and
never goes out of date, is a great way to keep users coming to your blog.
Anything that will always be relevant
to your industry makes for an excellent topic, as it can ensure consistent
traffic for an extended period of time, both from first time visitors looking
for the information and regulars using it as a refresher. Not all of your
content needs to be as timeless as the theme song from Titanic, but the more you have on your site, the better off you’ll
be in the long run.
Don’t Forget Your Ads
Since the goal of your blog is to make money, you’re going
to need ads. And if you want to utilize those advertisements for profit, you
have to make sure that what you’re writing about compliments what merchants are
trying to sell on your site. Remember, at the end of the day, your job is to help
convince your readers that these advertisers offer the solutions to their
Be Creative with
Too often, bloggers fall into the trap of thinking of
content in a bubble – a horribly boring text bubble. Don’t get me wrong; text
content can be great, and offers a solid foundation upon which to establish
your blog, but you shouldn’t stop there. Believe it or not, not everyone likes
to read or has time to read or can spend all of their time at work reading your
content instead of actually working. Thankfully, the solution is simple; just
produce and publish other types of
content that supplement your regular blog posts. Popular and practical choices
could include videos or podcasts.
Sometimes, you may be too busy to consistently sit down and
churn out a high volume of good content. And sometimes, you may just have
writer’s block (it happens – trust me). In these cases, it’s good to have
contacts that allow you to find guests to write posts and produce content for
your blog. The best part is, you literally have to do no work.