Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal Baidu.
Kenshoo Enterprise 4.6 integrates SEO metrics (through an integration with SEO technology providers including Rio SEO, BrightEdge and Covario) into SEM campaign performance reports. This will provide marketers a way to analyze organic and paid results in side-by-side comparisons, and take action to optimize search programs holistically.
Kenshoo also introduced new rules-based bidding policies for Baidu such as “Increase Profit” and “Control CPA”. The platform upgrade also now offers users mobile and tablet device targeting for Yahoo! Japan, additional adCenter keyword match type support for Bing/Yahoo, and quite a bitm more that is worth a closer look.
“Marketers are increasingly executing paid and organic search in an integrated fashion to improve overall results,” said William Martin-Gill, general manager, Kenshoo Enterprise. “With Kenshoo Enterprise 4.7, clients can determine the most cost-effective ways to manage individual keywords or portfolios through optimal paid and organic placement.”