The Internet moves at
a rapid pace, and Web professionals are in the unfortunate position of having
to keep up with users as they continue to demand faster responses.
In an attempt to respond to the increasing consumer requests
for more instantaneous service and/or information, many have turned to real-time
analytics to garner data on where users are coming from, what they’re doing,
and how they can be helped as they are
interacting with a site or application.
PubNub, a cloud-hosted messaging Infrastructure-as-a-Service
(IaaS) for Web, tablet, and mobile devices, has long been working to provide real-time
applications across these different channels, and recently announced that it
would be launching Real-Time Audience Analytics to give its customers an
instant view of the size of their active audience, and show them user locations
on a world map. The analytics tool will provide multiple updates each second.
This new analytics solution can be utilized both as a developer
tool and to provide valuable insights to marketers.
PubNub customers will be able to experience audience size
and overall real-time engagement with their applications. Using Visual
Geo-Analytics offers users an animated view of their audience size and the
ability to display global maps that are overlaid with the locations of all of
their active end users. By giving customers this information in real-time, it
allows them to correlate events to geographic usage, such as finding out which
features are particularly popular in different regions.