Content is the hottest
commodity one can have online, and these days, its appeal goes beyond just SEO.
Thanks to the massive expansion of social media, content now has far greater
virality, and much of its value now comes from its ability to be shared on one
of the Internet’s many social networks.
Noting the importance of content and the opportunities
presented by the social Web, the “spam free” search engine company blekko is
promoting ROCKZi, a visual platform for content curation that brings together a
community of people to discuss and comment on timely, relevant news.
ROCKZi is one of the first major attempts to truly combine
social and search, starting with the social side of things by establishing an
independent, low-touch environment that utilizes search assets and lets users
engage with the content they’re most interested in.
Of course, it doesn’t hurt that the social signals generated
by ROCKZi users will translate into search signals that will help blekko identify
the highest quality content for the curation of search results and fighting
The platform features various “news boards” that feature
popular topic categories, such as sports, politics, recipes, technology, and
more. Each news board will provide up-to-date content from popular, quality
sources in “an easily digestible format.”
Users are given the option of giving stories an “up” vote,
sharing articles and comments with their friends, and collecting their own
favorite content. They’re also able to contribute relevant content from
anywhere on the Web using a browser bookmark. All of this adds a very distinct
social element to the whole platform.
At launch time, the site featured 33 different news boards,
but the plan is to continue adding more until there are thousands of them by
the end of the year. Eventually, ROCKZi will also incorporate functionality
that makes it possible for users to create their own customized news boards to
share with their Facebook network, as well as the ROCKZi community.