GraphicMail’s services just got a whole lot more social.
The email marketing provider has teamed up with social login provider Janrain to launch a free social sharing widget that is currently in beta. The widget allows subscribers to share, forward and comment on newsletters via the browser view, as well as offers social login as a direct way for consumers to signup for newsletter mailing lists via a social account containing the consumer’s email address.
"Our social login and sharing widgets can do a lot to help email marketers acquire more subscribers because of how easy it makes list growth and sharing newsletters to social networks and directly with friends,” says Josh Baumrind, Director of Business Development at Janrain. “Comments placed by subscribers help marketers define their brand ambassadors, or key social influencers; which gives you valuable clues on how to improve on messaging and drive campaign virality.”
According to GraphicMail, social media marketing is more than just another messaging and customer collection channel. This is why the company is aiming to make this channel an integral part of client engagement, interaction and list growth throughout all digital marketing communications.
“With GraphicMail’s social sharing people will talk about your newsletter content, your offers and events on their social networks, and this can really accelerate your brand’s growth and boost the amount of new sign-ups you get for your campaigns,” says Barbara Ulmi, Head of Marketing at GraphicMail. “Within our application, GraphicMail calls Janrain's social sharing and commenting tool the ‘browser widget’, and our widget for social sharing is supported by other email-social features that we have recently brought to market, notably the Social Subscribe form.”