It’s always nice to have
an educated assumption about how well one’s investments are performing. This is
why so many people take the time to follow the stock market and keep a keen eye
on their money and how well (or not) their ventures are doing.
In the Web world, the same case can be made for affiliate
marketing, and affiliate tracking and affiliate program software provider
LinkTrust is addressing that very topic in the latest round of features
released as a part of its Summer of Love updates.
Users will be able to access an affiliate trends report, allowing
them to effortlessly determine which of their affiliate partners are seeing
their traffic numbers grow and which of them are declining. These figures are
determined using a proprietary algorithm and will forecast a LinkTrust customer’s
affiliate trends for the current day, and informing them if they “should be
concerned” about certain traffic levels.
Customers can now get mobile and
email alerts that provide information about campaign requests, new task and
task completed notifications, and tax document updates. Plus, the task manager
has been updated to allow them to mass assign tasks, so that they can assign
the same task to multiple users at once, and then monitor their progress as
they all go about completing it.
Of, course, there is much more. LinkTrust is also releasing
the User Agent Black & Grey list to help continue battling against fraud.
This will let its customers block spider searches and screen scraper bots
before they begin to affect their site statistics.
In addition, it’s offering a new
custom sign up form that lets its customers automatically approve affiliate
applications that let loyalty sites transform their users into affiliates, and
then provide them with tracking links. This is meant to help loyalty,
membership, and daily deals sites all maximize the potential of their suite of
affiliate management features.
The third Summer of Love update
also comes with an account traffic graph, an update of the external transaction
modification API, the ability to search all of one’s affiliate partners by
campaigns associated with a specific merchant, and other enhancements regarding
user information, including merchant performance, merchant channels, new user
rights, and response data.