Did you forget about Google+? I
almost did, and I write about this stuff for a living, so you’re totally
forgiven if the social network fell off your radar sometime in the last few
However, if you’re business has a Page
on G+, or even if you’ve just considered it, the site has probably just become
considerably more appealing, as it just released some new APIs with an eye on
improving the Google+ management experience for brands.
Now, other social media management
tools, such as HootSuite or Buddy Media, can connect directly to G+ pages. Previously,
only a small selection of software partners had products that could be used
seamlessly with the social network. These APIs are available to everyone with
no restrictions in place, which adds incredible social management depth to Google+.
Brands on Google+ can now use
third-party tools to schedule, monitor, and track posts as needed.
This new open API is meant to cater
specifically to businesses, as it only lets third-party tools manage brand
pages, not personal ones. Most likely, the social network is attempting to lure
in more companies looking to expand their social presence, as that is a major
part of what helped Facebook blossom and take over the Web a few years ago. Until
this release, many complaints were lodged at G+ for its lack of tools that
would help businesses grow their reach on the site, and for a long time, Google
kept its APIs very protected; this news could usher in a significant growth
period for the social network from a commercial prospective.