We’ve all gotten those alerts telling
us it’s time to update some of our software. Doing this seems like it should be
a no-brainer; after all, the newer version is likely to offer new and improved
features that will make the software that much more useful. But alas, we don’t
always get around to upgrading our stuff in the most timely manner (my iTunes
at home has been asking me for months now).
Recently, a coalition of top-tier
tech names, Skype, Symantec, and GPS company TomTom, published an infographic looking
at why users do, and don’t, go through with software upgrades.
The companies surveyed consumers in
the US, UK, and Germany to learn more about their
software upgrading habits. What they found was that on average, 40 percent of
adults usually don’t upgrade their software when they receive a prompt. This
number is highest in the US
at 42 percent, followed by the UK
(41 percent) and then Germany
(37 percent). It also seems that men are more likely than women to commit to a software
upgrade prompt.
For some, this may seem
nonsensical, but while three-fourths of the respondents said they had received upgrade
notifications in the past, a quarter of them said they don’t “clearly
understand” the benefits of upgrading. About 25 percent also said that they
need to see a prompt twice before actually doing it, and still one-fourth said
they have no idea how to check to see if their software needs to be upgraded on
their own.
When asked why they decided to
upgrade, the primary reason (76 percent) was in order to keep their computer
safe and secure, while 67 percent said it was to make sure the software runs
more smoothly and crashes less often, 47 percent said they wanted the latest
features, and over half (52 percent) did it because it was free.
Meanwhile, those who didn’t upgrade
were also largely motivated by security concerns, as 45 percent said they were
actually more worried about it being
a threat to their machine. Other reasons were because it takes too long (27
percent), they see no benefit (25 percent), they don’t understand what it will
do (26 percent), they fear it will slow down their computer (20 percent), and
they think that new versions tend to be too buggy and crash too often (18
percent).
Clearly, the biggest take away here
for software providers and users alike is that transparency is important. Users
seem to overwhelmingly desire upgrade prompts that present the benefits and
explain the purpose of the update, as well as offering reassurance that it will
improve, or at least not threaten, the security of their computers. And it always
helps if the upgrade is free.
Check out the infographic below:
