Social media marketing software provider Awareness Networks has released a new version of its Social Marketing Automation suite which allows brand marketers to identify, store and… here it comes… rank prospects across social networks based on scoring criteria that they define.
Three specific components are at the core of the updated solution – social prospecting (for identifying those outside of a brand’s established audience), an automated social profile database (which populates in real-time and offers a rich profile of social media prospects), and social scoring.
The latter is really the most noteworthy addition, and makes Awareness one of the few (if not the only) providers of SMM solutions to offer the ability for its users to analyze and apply weighted scores to social profiles.
The “scorecards” that are ultimately developed prove useful for identifying prospects and sending targeted messaging – either through Awareness’ Hub or by integrating the information into a CRM, marketing automation or email management system.
“Mining through millions of data points across all social networks is next to impossible for existing marketing automation and CRM providers,” adds Dave Carter, CTO and founder of Awareness, Inc. “Our new Social Marketing Automation suite bridges the gap for these marketing applications by empowering marketers to grow the effectiveness of their systems while avoiding all the social noise.”
Awareness currently works with leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, and Trend Micro.