AppsGeyser, the free Android application building platform, is helping developers monetize their apps with the launch of full-screen banner ads.
The company decided to launch full-screen banner ads after preliminary testing revealed that when full-screen ads were run upon opening an app, revenues for the app increased tenfold. This is especially true for "once-a-day" apps, such as a weather app, which users typically only open for a short period of time everyday.
In order to activate the ads, developers will need to qualify for monetization, and then select the full screen option in the Monetize Apps tab. It is also important to note that full-screen ads will be in addition to banner ads, not instead of banner ads. For developers who aren't sure whether the full-screen ads are a good fit for their app, AppsGeyser recommends testing it out by creating more than one version of the app and analyzing which version obtains more revenue per user.
"Giving developers a free Android app builder to ease development is only the first step in our process,” says AppsGeyser Co-founder Vasily Salomatov. “We measure our success by the success of our developers. We're eager to help more developers increase their revenues by a factor of ten!"