(This article was provided by PR Fire; the specialist free PR distribution website.)
Online marketing is a necessity for any business. Regardless of the industry or size of company, a mix of marketing techniques - SEO, PPC, social media - is required to boost overall online presence and to improve sales. Online public relations should also be one of the fundamental tools in any marketing campaign; it's one of the most powerful, effective and cost-efficient tools available.
Despite social media's exponential growth, a March 2012 survey by Text 100 revealed that press releases are still favored by journalists; and are the preferred communication method for relaying news information. Online PR is an essential marketing practice to promote product announcements, service notices and business news. But just how can you benefit from it? We outline the top-three advantages below.
Unrestricted Return On Investment
Traditional PR services are typically paid on a per-lead-basis, so if you pay for an advertisement in a local newspaper, you will only be active for as long as you pay for the fee. However, online PR is continuous and generally unrestricted, so the promotional content will be available and visible online for years to come. You simply pay a one-off charge. The ROI is unlimited, as you can generate a number of future leads. It is a long-term investment and is unparalleled in comparison to other marketing effort.
The Web is a vast platform. You have the opportunity for success on a global scale. In contrast to traditional services, which are targeted in local geographical regions. While it would cost a fortune to air an international TV advertisement, or attempt to achieve nationwide coverage in newspaper ads, online press release distribution can establish a global presence. People from all over the world can read the information you are sharing.
In any business it is key to measure progress to better the company and achieve success. One of the most appealing aspects of online pr is that you can track the progress through applications, which offer detailed analysis. For example, through Web analytics you can see how many visitors view every page of the site, which websites they have been referred from and at what percentage they performed a desirable action.