Launching a poll doesn’t only help marketers gain valuable insights from their audience, but it can also help a business gain valuable contact information and increased visibility over the social Web.
This is especially true for businesses that leverage the new Multi-channel Voting feature from Trumpia, which integrates mobile voting with Facebook voting. With Multi-channel Voting, marketers have the option to offer voters a mobile poll, host a voting campaign on Facebook or do both simultaneously.
Mobile voting utilizes mobile keywords, which allows businesses to gather customer data while also automatically growing their contact database. Additionally, social voting enables businesses to gain visibility because customer voting is highlighted on Facebook newsfeeds and voters’ walls. And while each voting channel offers its own set of advantages, businesses can use Multi-channel Voting to benefit from both.
“Our innovative approach to developing new features keeps us at the industry forefront,” says Ken Rhie, CEO of Trumpia. “Mobile and social media are two of the most prominent marketing channels in the industry today. What better way to leverage both channels than by combining them?”
Currently available, Trumpia’s voting platform also provides real-time voting results so businesses can view customer responses instantaneously, as well as graphical reports that highlight how many votes were cast for each choice, the number of votes cast through each channel and the total number of votes.