Listrak is helping merchants take the guess work out of their email campaign performance with the launch of the company’s new e-commerce email marketing platform.

Listrak 5.0 features actionable analytics beyond typical email marketing metrics, like open and click-through rates. The platform helps merchants tie revenue directly to their campaigns through metrics that track conversions, monitor engagement levels and analyze subscriber activity.

Merchants can also leverage Listrak 5.0 to measure subscriber churn, track bounces and abuse complaints, as well as can use email marketing insights to segment customers by their purchasing habits. Additionally, the platform also includes customizable dashboards and LifeCycle Grid, which can be used to increase customers’ lifetime value.

“We worked with our many retailing clients to develop an email platform to fit the high demands of their jobs,” says Ross Kramer, CEO of Listrak. “Listrak 5.0 just doesn’t send and track emails, it provides an unparalleled view into the customer base and automates targeted campaigns designed to turn website visitors into buyers and one-time buyers into long-term and loyal customers.”