If you have a minute, grab your smartphone (preferably a newer smartphone) and type in “uatfashionweek.com” in your browser (preferably Safari). If you meet the aforementioned criteria, you’ve arrived at one of the most comprehensive mobile experiences around. Although the limitations are, well, limited, the experience is impressive. To top it off, this mobile site, catered to Fashion Week enthusiasts, was only put together last night.
U-Experience is Usablenet’s newest platform that is set to launch on Sept. 10. It’s advanced HTML5 development framework, coupled with Usablenet’s agile website services and mash-up capabilities, create the perfect vehicle to take fashion enthusiasts from one channel to another.
A horizontal social scrolling bar (they call it a Social Tuner - see the image in this post) gives users the opportunity to scroll to Twitter, Facebook, Pinterest or YouTube and ‘tune in’ to latest news about Fashion Week. A fifth ‘dial’ includes the latest look books for certain apparel companies. Viewers can take a look at each of the outfits and click on any of the price tag symbols to be taken to the website for purchase.
Usablenet boasts a significant portfolio including David’s Bridal, Aeropostale, FedEx and more, but U-Experience can service clients across the range.
“The experience for ‘uatfashionweek’ can be done very quickly at a very low cost and a short period of implementation,” said Usablenet CMO Carin Van Vuuren.
Also, as part of the launch, Usablenet will introduce U-Control: an easy to use experience decision and management tool that gives marketers immediacy of control over the content, promotions and messaging they present to users across each channel.