The Sad, Sad State of Mobile Optimization

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According to a second-quarter update of vSplash’s ongoing SMB DigitalScape study, fully 98 percent of SMB websites are not mobile optimized.

“Some experts are predicting smartphones and tablets will account for around one-third of all website visits this coming holiday shopping season,” said Umesh Tibrewal, CEO, vSplash. “According to our current data, nearly all SMBs will be challenged to capitalize on this mobile commerce opportunity due to their incompatible websites.”

Some other additional and disturbing data collected in the survey includes:

- 76 percent of SMB websites have no privacy policy
- 44 percent of SMB homepages had no phone number
- 78 percent of SMB homepages had no Facebook link

 

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