It’s time to get personal with your customers – and merchants can do exactly that with GoECart.

The e-commerce solutions provider has launched enhancements to its transactional email module. The goal is to help merchants create and send relevant and personalized emails based on site events, such as customer registration, order confirmation, shipping notification and shopping cart abandonment. 

For example, the feature can be leveraged to follow up with customers who abandon a site before making a purchase. It can also be used to encourage customers to submit product reviews or can be combined with a discount offer in order to improve email-to-sale conversions. Additional benefits of sending personalized emails include reduced customer service calls, improved email deliverability and better organic search rankings.

“We are proud to offer exceptional transactional email capability available natively in our multi-channel ecommerce solution," said Manish Chowdhary, GoECart’s CEO. "It’s a testament to our team’s commitment to constantly innovate and offer the broadest and deepest e-commerce functionality in any single solution on the market. The capability not only empowers merchants to communicate more effectively with their customers and nurture relationships, but it can even be used to recover lost revenue from incomplete orders and abandoned shopping carts.”

Merchants can create, manage, optimize and send the email creative directly from the software’s Administration Console. Additionally, email templates can be customized to include customer and order information – such as customer name, order date, order number and shipment tracking information.