Think the daily deal market jumped the shark? Perhaps it has but NimbleCommerce isn’t giving up that easy as it has recently launched a new model for daily offers and discount vouchers and is poised to shake up the space rather dramatically.
The company’s new NimbleNetwork, which launched in late September, is a marketplace for publishers, deal suppliers, and merchants to find or promote offers and distribute the revenue. Suppliers are able to add deals and choose the publishers (the networks and aggregators) that can re-sell their offers. As you might imagine, that democratizes the space quite a bit and changes the economics of the offer/voucher space entirely in the process.
"It's getting harder and more expensive for daily deal businesses to source good quality, local deals off the ground; our Network provides a full daily deal service by using partners' strengths, from deal sourcing to distribution," said Prashant Nedungadi, founder and CEO of NimbleCommerce. "The NimbleNetwork will transform their standalone efforts into a far-reaching and successful marketing collective in which everyone benefits."
Several companies, including Cumulus Media, Inc.'s SweetJack.com, Hearst Media's San Francisco Chronicle, Johnston Press' DealMonster.co.uk, and Trinity Mirror's Happli.co.uk, are already trading offers via the NimbleNetwork.
"The NimbleNetwork is an innovative approach that promises to move the offer and voucher space forward by encouraging collaboration that benefits publishers, partners, and merchants alike," said Daniel Caplin, vice president of social commerce at Cumulus Media, Inc.