Web Privacy Tech in Focus

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


If you're struggling to help users maintain privacy on your site, check out the combined tag management system and visitor privacy solutions from Ensighten, which has just been awarded a patent for its consumer privacy management technology. Ensighten's services help online publishers and retailers that need to comply with consumer privacy protection lawas such as Do Not Track (DNT) in the US and the UK Cookie Law. 

The Ensighten system uses conditional logic enables the creation of privacy rule-sets to handle privacy law requirements from any nation or to support enforcement of any company policy. Multiple privacy rule-sets supported, and are assignable by domain(s), sub-domain(s), page(s), path(s) or session-conditions (e.g. based on visitor’s national origin, device type, cookie, date, etc.). 

“We’ve always seen our privacy technology as far more advanced than any other website privacy compliance solution on the market. The assignment of this patent by the USPTO underscores that Ensighten has extremely unique and compelling privacy technology that is practical for real-world use by high-traffic publishers,” said Des Cahill, VP of marketing at Ensighten. 

“Online publishers and retailers are paying careful attention to evolving regulations such as Europe’s ePrivacy Directive because they must ensure their websites conform with its requirements. Ensighten Privacy provides single line of code deployment, requires no modification to existing page code, and does not require the purchase or installation of a TMS while giving publishers complete control of their privacy compliance.”

Filed under: , , ,

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter