OpenTable Serves Up Free Mobile Sites

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A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page views, further indicating that mobile is becoming an increasingly popular way for consumers to connect with businesses when they are away from their desktops.

This is especially true for consumers who are trying to find local businesses, such as places to eat, while on the go. Popular online reservation platform OpenTable has taken note of this trend, and is now offering a new service that optimizes its clients websites for mobile devices – for free.

The new service, powered by DudaMobile, is said to be easy to implement, while making a client’s website more user-friendly - without sacrificing the branding of the restaurant’s desktop website.

"More than ever diners are seeking information about restaurants and booking reservations on the go, yet the vast majority of restaurant websites are not designed for mobile use," said Matt Roberts, Chief Executive Officer of OpenTable. "Our goal is to make it easier for restaurants to reap the benefits from the shift toward mobile by removing the friction associated with creating and hosting mobile-friendly sites." 

To further prove that mobile has made a huge impact in the restaurant industry, OpenTable claims that 28 percent of the 28 million diners that the company seated in North America booked their reservations on mobile devices in the second quarter of 2012. Additionally, OpenTable has seated more than 30 million diners through reservations booked on mobile devices since November 2008, which represents more than $1 billion in revenue for OpenTable’s restaurant clients.

OpenTable’s restaurant clients in the U.S., Canada and the UK can leverage this free service by claiming their mobile site through the OpenTable Restaurant Center before February 1, 2013.

 
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14 comments

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we have launched various cell phone version as well as iphone for mostly convenient for customers interaction...

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It will be a great innovation that OpenTable has done by offering a service that optimizes its client’s websites for mobile devices for free. I think the DudaMobile will be easy to implement and it will be economic for the customers .

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learn more 02-04-2014 2:03 PM

Every webpage of the world should have a good mobile site, it is 2014 and everybody have a smartphone.

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Better user experience, users can save a lot of traffic.

DanS 03-11-2014 8:13 AM

Thanks For everything Allison

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It'll be an excellent innovation that will OpenTable did by simply featuring an email finder service that will optimizes its client’s web sites pertaining to mobile devices totally free. I believe the actual DudaMobile will likely be all to easy to carry out along with it'll be economic to the customers.

operazioni binarie 08-20-2014 8:03 AM

Well, actually I partly disagree. The topic mobile here in germany is still super small..

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