Video Comes to Zmags' Digital Catalogs

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Retailers can start creating more engaging shopping experiences by including video content into their digital catalogs – thanks to a new partnership between Zmags and Invodo.

The partnership allows brands to embed visual and audio content, such as demos, testimonials, virtual dressing rooms and interactive runway shows, into their digital catalogs in order to create an immersive shopping environment. Additionally, the partnership provides brands with a consistent branded in-catalog experience as well as enables consumers to shop and view video on all digital channels – Web, social and mobile.

“A well-executed video strategy can help brands and retailers increase sales conversions and improve customer engagement and satisfaction,” said Craig Wax, CEO of Invodo. “This partnership will allow retailers and brands to integrate Invodo’s product videos into commerce-enabled catalogs from the industry leader, Zmags. In addition, companies can use Invodo’s advanced analytics package to further optimize the impact of their videos on shoppers.”

Click here to see how clothing retailer Express added video into their Zmags digital catalog.


Custom WordPress Design Themes at Get the most designs for your buck when you start a design project!

Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article


999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920