Video Comes to Zmags' Digital Catalogs

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Retailers can start creating more engaging shopping experiences by including video content into their digital catalogs – thanks to a new partnership between Zmags and Invodo.

The partnership allows brands to embed visual and audio content, such as demos, testimonials, virtual dressing rooms and interactive runway shows, into their digital catalogs in order to create an immersive shopping environment. Additionally, the partnership provides brands with a consistent branded in-catalog experience as well as enables consumers to shop and view video on all digital channels – Web, social and mobile.

“A well-executed video strategy can help brands and retailers increase sales conversions and improve customer engagement and satisfaction,” said Craig Wax, CEO of Invodo. “This partnership will allow retailers and brands to integrate Invodo’s product videos into commerce-enabled catalogs from the industry leader, Zmags. In addition, companies can use Invodo’s advanced analytics package to further optimize the impact of their videos on shoppers.”

Click here to see how clothing retailer Express added video into their Zmags digital catalog.

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1 comment

stop snoring devices 08-09-2015 11:20 PM

That’s great! I think it is one of the best options for the users that they can include video content into their digital catalogs. It will be a great move that attracting more users towards Zmags. Thank you very much for sharing this post!

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