In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads.

Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity to showcase relevant/important sections of a site, adding additional messaging or information without modifying text ads or keywords.

Bing noted that during the pilot phase of Sitelink Extensions, "most" of its advertisers experienced an click-through rate increase of between 15 and 25 percent when compared to standard search ads.

Bing Ad Sitelink Extensions can be added through the Big Ads user interface, the desktop editor or directly through the Bing Ads API.