Differentiating the on-site search experience is important for retailers and those that take its development seriously are poised for much greater success than those that do not.

And while this essential feature of e-commerce sites has been improved over the years in myriad ways (e.g. layout, autocomplete, product ratings, richer product images, inclusion of social content, etc.), there remains further opportunities for differentiation. For example, Internet site search provider Nextopia just announced Audio Voice-Over Merchandising.

Based on the keywords used by site visitors, merchants can present a unique audio message for the purpose of optimizing merchandising campaigns or highlighting certain products and promotions. In the case of Nextopia client Primitive Home Decors, a search for “Halloween” generated an audio message about discounts and free shipping Nextopia customers interested in the Audio Voice-Over Merchandising product need only upload a sound recording or record voice-overs directly within the products control panel.

“Many of our customers already leverage keyword based merchandising to display promotional banners based on specific keywords searched,” said Sanjay Arora, CEO of Nextopia. “And now with Audio Voice-Over Merchandising, they can take it one step further by presenting both a graphical representation as well as audio messaging.”

Recent Stories on Nextopia from Website Magazine:
- Magento Integrates Advanced Site Search from Nextopia