Global Internet retailers get excited at the mere thought of promoting and advertising their products within China. Few have managed to take the neccesary steps however. Ebay is one that has and it is leading the charge in many respects, announcing a deal with Chinese online fashion retailer Xiu.com to create a localized online shopping experience called Ebay Style.
Ebay Style will include up to 5000 brands in apparel, handbags and shoes, accessories, health and beauty and other lifestyle categories. All products will be new and available from eBay’ trusted sellers. As well as providing the platform for Ebay Style, Xiu.com will be responsible for curating and translating the inventory from eBay with a product search and browsing experience suited to Chinese consumers. Xiu.com will also provide local returns and Chinese language customer service.
Melanie Tan, vice president for Ebay said: “Today, Chinese consumers are increasingly coming to eBay and we have seen a 40% year on year increase of goods bought by Chinese consumers navigating eBay.com in English. We believe that in the future Chinese consumers will use eBay as a passport to global Fashion styles, especially for leading women’s brands and accessories, and menswear, because our broad selection of new, branded, and designer merchandise will be unmatched in China.”