Do you know what every single professional user and brand on Google+ has been asking since the network's launch? It's this: why can't I use my third party social media management and monitoring application/platform to post to Google+?
Google opted not to publish an API for its Google+ service at launch (although it did release a partial-access API in September of 2011), leaving many of those responsible for social media to actually post new items and participate on the network directly - gasp! But that is slowly changing. Social media analytics and intelligence platform ViralHeat announced that it now supports Google+ Page managment - one of the first social media management solution to make that capability available (several companies including Buddy Media, HootSuite, Vitrue, Hearsay Social, and a few others already offer the same functionality).
Viralheat users are now able to manage their Google+Pages from the ViralHeat dashboard, updating and commenting on their status or posts within their circles. Posted comments can also be edited and deleted. Viralheat's publishing sutie, which provides monitoring and analytics for Twitter, Facebook, Pinterest, video and the real-time Web, also offers scheduled publishing, rich media integration, URL shortening, post preview and publishing history. Google+ Page management comes standard with free and paid plans, which start at $49 per month.
“With Viralheat’s Google+ Page management, I can now connect and juggle all of the social networks I regularly post to,” said Viralheat user Eileen Bernardo. “It’s really convenient to have access to all my accounts in one place.”