Video Ad Spending Soars

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Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix.

A new report from Adap.tv indicates that online video ad spend rose 27 percent in 2012 and is expected to grow another 20 percent in 2013. If spending increases in one channel, it has to go down in another of course and broadcast TV, Cable, Print and Direct response channels all suffered.

Below is a video of Adap.tv President Toby Garbiner discussing the report, but here are two additional highlights from the research study that caught our attention:

- Real-time bidding via DSP's, and interest in private exchanges tripled in Q3
- Fill-rates for publishers are up an average of 19 percent over last year.
- Available inventory is up 67 percent from 2011
- CPMs are up an average of 12 percent from 2011


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6 comments

Website Quote 11-16-2012 8:09 AM

Video advertising on the net is going to put a hurt on the cable and tv networks. It is not a fad. It is here to stay.

Minneapolis Web Design 03-15-2013 4:55 AM

Video Ads is one of very effective way to do internet marketing. Google are doing very good job on Youtube and they can get a bunch of money in next time. I'm sure that! Why? People use internet whole day. Therefore, they will prefer to check out a video clip instead of open TV at home.

dallas seo 05-08-2013 10:45 PM

Very informative and impressive post you have written

Premium Wordpress Themes 07-09-2013 4:54 AM

That is what I can do for good website and online marketing in good ways and other businesses.

Hier klicken 08-27-2013 10:20 PM

Online ad revenues growth in Mexico continued to gain speed for a third consecutive year, according to a June 2013 Interactive Advertising Bureau México (IAB México) and PricewaterhouseCoopers (PwC) report.

DanS 09-04-2013 4:43 AM

Great job Pete!

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