Despite mobile’s momentum, desktop search activity has been on the rise.
In fact, a recent comScore study reveals that October’s overall desktop search activity saw an increase of 8 percent compared to the previous month – with a total of 17,623 searches conducted.
Other statistics show that Google gained two-tenths of a percentage point and continues to lead the search industry with 66.9 percentage of the market share. However, Microsoft also gained a tenth of a percentage point and now makes up 16 percent of the search market share, followed by Yahoo at 12.2 percent.
This means that even though many Web workers have focused on mobile lately, desktops should still not be overlooked – especially during the holiday season. In the coming weeks consumers will be conducting a lot of searches, both on mobile devices and on desktops, and the only way to guarantee your business is found is by continuously monitoring your brand’s placement on the SERPs. For those Web businesses who need a little help to do so, check out Website Magazine's Master List of SEO Tools.