Brands, marketers and agencies are constantly looking for the newest tools and metrics to not only help drive engagement, but also revenue.
With those needs in mind, Shoutlet, a cloud-based social marketing platform, announced a major update to its platform, Shoutlet 6.0.
"With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns,” said Jason Weaver, CEO of Shoutlet. “Shoutlet's do-it-yourself approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."
Additionally, Shoutlet has also partnered with Kenshoo Social, a digital marketing technology company, to provide marketers with greater visibility into how paid, owned and earned media attribute to sales conversions and social Web traffic.
“The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer’s path to action following each interaction with the brand,” said Weaver, CEO of Shoutlet. “This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns.”
For Kenshoo Social clients, who run multi-channel campaigns, this means they can now examine a more complete picture of their brands’ interaction with consumers and assess the value driven by owned and paid social media.
“Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors,” said Sivan Metzger, General Manager of Kenshoo Social.
Along with the new partnership, Kenshoo Social also released a beta of Kenshoo Social 2.0.