Customers are increasingly demanding more from the brands they do business with. As such, enterprises need to require more from the CRMs they use to obtain and retain their customer base. Today's CRMs need to not only offer best-in-class integrations, but also offer the ability to communicate via all customer touchpoints (e.g. social, mobile, etc.) and do so with unparalleled ease.
In the January 2013 Special Issue of Website Magazine, Sage North America's Brandon Balsley shared tips for customer retention on the Web. Among the tips were knowing what your customers want, tracking (tracking and more tracking) and auditing the customer experience. Of course, successful enterprises know they can't go into the customer retention battle alone.
Arm yourself with Website Magazine's mind-blowing customer experience platforms found here.