Amazon and Facebook have joined forces to offer a new feature in Friends & Family Gifting.
Amazon has offered the ability for users to create and share item wish lists for quite some time, but if the wish list creators’ information (their Amazon info) was unknown, it was nearly impossible to find and created a rather significant purchase barrier. That obviously wasn't ideal, but by partnering with Facebook, Amazon has made the process much, much simpler. And you can bet on Amazon users connecting these two powerhouse services.
The service enables Amazon users to track birthdays and special occasions, receive personalized gift ideas and be notified of important developments through shopping email reminders. The news followed (by one day) the launch of Facebook's own Gifts service which also syncs with a friends list and will issue reminders and gift ideas - as well as manage delivery.