The best way to understand the emotions and feelings that end-users have about your website and digital applications is to survey them. It's important to ask open-ended questions in order to develop more formal, strategic questions which may also influence success. Discover the top digital survey solutions below.
SurveyPro enables website owners to survey users online, send surveys and view results of surveys.
Brands like Victoria’s Secret utilize SurveyPro to gauge customer experience through a comprehensive Website Experience Survey. Users are asked basic intent questions and are also guided through 10 usability questions that ask them to rate the importance of certain homepage factors (e.g. overall layout, ease of finding onsite search functionality, etc.).
Survey takers also rate the same factors on a sliding scale of poor to excellent. The survey goes on to include questions about the importance of design elements and awareness of new features. By collecting direct customer feedback, the company is able to evaluate and make changes to provide the best user experience.
Founded in 2000 with the goal to improve and optimize websites by “tapping into the feedback of real customers in the context of actual online experiences,” iPerceptions developed the 4Q Survey solution. So how does it work? Website owners place a 4Q survey on their site for free by just completing a five-minute setup.
Visitors are then invited (upon arrival) to participate in a short website survey once their visit is complete. Businesses can leverage the information to implement website improvements and improve the online customer experience. Additionally, the 4Q Survey tool offers complete Google Analytics integration, which enables marketers to get a complete picture of their website visitor. The more information about a visitor a business has, the more personalized its communication and offerings can be. Today, personalized online customer experiences are less of a luxury and more of a necessity.
Brands like Ticketmaster rely on ForeSee to collect feedback from users during their online experience via tablets, desktops or mobile devices. This in-experience method enables brands to see how their experience measures up during the experience. Annually, ForeSee collect millions of satisfaction survey responses, which quantifies the voice of customer (VoC) and puts feedback in context to support strategic and tactical decisions – all to improve the customer experience.
ForeSee clients can also incorporate their surveys into SiteCatalyst to improve campaign segmentation capabilities.
For more than 13 years, OpinionLab says they’ve invited consumers to share input in their own words. OpinionLab’s services extend to all touchpoints, including websites, mobile platforms, stores and products.
OpinionLab also counts half of Fortune 50 organizations as users of its VoC feedback solutions. Via OpinionLab, millions of comment cards are delivered in more than 200 countries around the globe. Additionally, OpinionLab promotes itself as offering the most holistic suite of VoC collection tools. Its services offer real-time feedback from engaged customers.
One of the most well-known online survey tools is SurveyMonkey, which provides an easy way to send free surveys, polls, questionnaires, customer feedback and market research. Additionally, SurveyMonkey partners with other popular online tools to make integrating surveys simpler. Its partners include Eventbrite, MailChimp, Mad Mini, ActiveCampaign, GroSocial and CleverReach. For example, its partnership with GroSocial allows marketers to place surveys on their company's Facebook page and share the results with its fan base. The partnership provides powerful insights, so businesses can make more informed decisions regarding interaction with fans on the social network.