The buzz among marketers and Web developers this week has in great part revolved around Bitly's public release of its new social data API.
The amount of information that is shortened, shared and ultimately clicked by Web users is absolutely staggering. With the new Bitly API, it's finally possible to access the content that is actively being shared across all of the social networks.
Bitly’s API provides three types of functionality to access - real-time search, attention spikes and metadata about the URLs being shared.
- REAL-TIME: Developers can run a qiery and retrieve the top URLs and stories for the query (which can be very specific words or include filtering criteria)
- ATTENTION SPIKES: Bitly’s bursts API returns current phrases that are receiving a “burst in attention beyond what may be expected. Bursts automatically aggregates multiple articles about the same topic.
- URL Metadata: Developers can also query on a URL basis for keywords, topics, content, language and location relevance.
So how can this information be used for content marketing? Well, when you know what’s trending (and when you’re actively listening and monitoring social data in real time for attention spikes, the choices you make in terms of what content you’ll publish will naturally be better –meaning, you’ll won’t guess wrong because those decisions are rooted in empirical evidence (data).
Expect many social media management solutions to integrate with Bitly’s API in the coming months.