Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App.
This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the hands of ad agencies so that they can all get a better idea of how to help their brands find the most advertising success possible on mobile devices.
The AdWords team felt that it was basically impossible for agencies and advertisers to get the full effect of some of the great interactive rich media mobile ads out there, such as those that use mobile video or HTML5, by simply looking at static images. So, they got together and developed the Mobile Ads Showcase App, which will help them all experience these interesting mobile ads exactly the same way their users will.
Using the application, users will be able to explore what some of the world’s best advertisers with rich media on mobile devices and interact with these ads. Of course, AdWords also wants to make sure that these users are also aware of all of the things that they can do using the Google Mobile Ads platform.
In addition, advertising agencies will be able to use this application as a mobile portfolio of sorts to code, test and upload their HTML5 ads by simply including them in the (MRAID-compliant) “My Ads” screen.
The Mobile Ads Showcase App is currently available for Android smartphones and tablets in the Google Play store.