Keyword Not Provided in Google Chrome Omnibox Searches

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The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And the situation is only going to get worse.

When users are signed in to Google and use the Chrome address bar (the "omnibox") to conduct a query today, Chrome sends those searches over SSL - that's why many have seen their KNP data increasing over the past six months. Now however, or at least starting with Chrome 25 (currently in the Dev and Beta channels), Google will do the same thing for users who are not signed into Google. That means that searches from Chrome address bar will be unavailable (i.e. invisible) - that's right, keyword not provided.

Google introduced Encrypted Search in May 2010 and made encryption the default for signed-in users starting in October 2011. While it may be a good thing for end-users - faster speeds and all, it's causing quite a bit of disruption in the search marketing landscape. 

- The Extent of Keyword Not Provided & Some Practical Solutions

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Web Design Firm 01-22-2013 2:02 PM

We have seen a big increase of no keyword data available just in the past month.

AlecH 01-22-2013 7:47 PM

Was wondering what was up with that, my pages were loading soooo slooow. Signing into chrome and disabling Google instant makes it work much better. Google needs to learn from Apple's motto.

Austin Tenant Advisors 01-23-2013 12:07 PM

This has been going on for quite some time (over 6 months).  Google has been showing fewer keywords and more of the keywords not provided.  I'm wondering how this will affect keyword optimization.  According to some Google is putting less and less weight on the anchor text anyway so at the end of the day it doesn't matter what anchor text is used to link to your site.  So the need to know what keywords people are searching for becomes less valuable also?

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