Groupon has launched a new tool to help merchants measure the performance of their daily deals.
The Merchant Impact Report is a free feature built into the Groupon Merchant Center that provides users with data that can be used to evaluate the effectiveness of Groupon promotions. After a successful trial of the tool, the Merchant Impact Report is now available for U.S. and Canadian merchants who have a Groupon Merchant account. Check out some of the capabilities of the new tool below:
Marketing Analytics – Reveals the total number of Groupon subscribers who received a deal via Groupon as well as analytics on which subscribers purchase the offer. These analytics are also broken down by geography, gender and age.
Customer Insights – Shows the percentage of customers new to a business or reactivated as a result of working with Groupon. Additionally, merchants can view the estimated percentage of customers who are expected to return within 90 days.
Profit Calculator – Helps merchants estimate the cost-effectiveness of each promotion, including payments from Groupon, overspend above the value of the Groupon, revenue generated by returning customers and the merchants’ costs.
“The Merchant Impact Report was created as a result of our merchants’ feedback and is designed to provide a clear, concise view into the effectiveness of their Groupon promotions,” said Amit Koren, director of merchant products, Groupon. “Until today only the largest companies had access to this kind of information, and now we’re providing these powerful analytics to every local business that works with Groupon.”