Lead generation platform Infusionsoft announced the acquisition of GroSocial, a Web-based software solutions for small businesses for developing and tracking social media marketing campaigns.

The GroSocial acquisition will enable Infusionsoft, which just this month took a whopping $54 million in growth capital financing led by Goldman Sachs, to provide its clients with resources to create a social presence (from timeline covers and Twitter backgrounds to Facebook tabs), create in-Facebook opt-in forms, run contests and promotions to drive social engagement, schedule posts (tweets and updates), and measure all those social efforts.

“GroSocial is helping small businesses get real results from their social media marketing efforts. The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space,” said Infusionsoft co-founder and CEO Clate Mask. “An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses.”