Study after study proves to Web workers the importance of customer ratings and reviews in terms of directly impacting sales. And companies are looking for an easy way to manage and integrate this high-value content into their social program.
That’s the idea behind a new partnership that integrates Bazaarvoice technology into the Spredfast SMMS platform.
“With our Bazaarvoice integration, we’re giving our customers the ability to not only monitor and leverage this content in their social programs, but also to target the content based on a consumer’s social connections, interests and location to further boost engagement,” said Rod Favaron, CEO of Spredfast.
According to Spredfast, the new functionality this integration brings includes:
• Real-Time Monitoring of Ratings and Reviews: pull ratings and reviews directly into the Spredfast Social Inbox to get a more holistic view of conversations, and build custom search streams to focus on specific products, ratings and review feedback.
• Streamlined Ratings and Reviews Management: take actions on a review by routing it to the correct team and identify positive ratings and reviews to use as social content.
• Social Amplification: easily leverage positive reviews in social content, campaigns and ads. Spredfast prepopulates amplified posts with key components of the review, including product, location, rating and a link to the product page, and customers can then customize and target the messages to increase the likelihood of engagement.
• Measurement: tag review content when it is published to social networks to measure the content’s effectiveness.
“The tighter integration between Spredfast and Bazaarvoice helps increase the opportunity for organizations to quickly and easily engage their communities with authentic ratings and reviews content that can build both brand awareness and affinity,” said Jim Petty, vice president, technology partnerships at Bazaarvoice.