The Benefits of Social Login

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Is your website’s long membership registration form negatively affecting your marketing efforts? According to a new study, it could be.

The Consumer Perceptions of Social Login Study, which was conducted by Blue Research and commissioned by Janrain, reveals that 98 percent of consumers claim that they have been mistargeted by marketers. However, this is typically not the fault of the marketer, because 83 percent of the survey respondents also admit to giving false or incomplete information when registering at a website. 

One way that marketers can avoid obtaining false information from consumers is by offering social login on websites. This is because social login allows site owners to collect more accurate date that is derived from social profiles. Not only can this feature improve a brand’s marketing efforts, but also traffic and engagement metrics. In fact, the study found that 92 percent of consumers have left a website instead of resetting or recovering their login information, and 64 percent of consumers who frequently leave sites when login information is forgotten think that social login would be a helpful feature.

That being said, another reason why consumers prefer social login is because it helps personalize their online experiences. According to 67 percent of the respondents, social login’s ability to deliver a more personalized experience, which includes delivering relevant ads, is highly attractive. Moreover, 65 percent of consumers agree that they would be more likely to return to a website that remembers them without a username or password.

However, for companies, one of the biggest benefits of offering social login is its potential to help acquire new customers and increase conversions. This is because social login not only makes it easy for consumers to register on a website, but it also makes it easy for site visitors to share content with their social network – which provides brands with free word-of-mouth advertising. For example, 78 percent of the survey respondents say that they have navigated to a website as a result of a mention from someone within their social network, while 72 percent have considered purchasing a new product or service after viewing a positive comment or message from someone within their social network.

Now for the biggest surprise of the study – most consumers would prefer to use their Pinterest credentials when signing up for social login. While this social network has seen a lot of success over the last year, it is a bit of a shocker that more people would choose to use their Pinterest account for signing into a website than the world’s number one social network – Facebook.

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

14 comments

Aaron Kocourek 02-14-2013 2:31 PM

Pinterest? There's a shocker, I wasn't even aware there was a login solution using pinterest details available. I know when I added Facebook registration to an online community site I own homesteadingandprepping.com the number of registrations skyrocketed so it definitely does help.

Biology Assignment by Done Assignment 06-23-2014 6:40 AM

Social buttons on your website can give you high attention. Because, many visitors can come to your site by social medias

Sun Premira 07-03-2014 5:23 AM

I am completely agree with you. The shape and color of Social button and the design of the blog also plays an important role in reader's behavior!

Coole Whatsapp Status 08-03-2014 10:05 PM

Providing social logins on websites helps in many ways the most of its advantage is for those lazy customers who don't wanna fill a big form to register themselves

Whatsapp best status 08-04-2014 11:54 PM

Most social networks subscribe to an extensive authentication process, which more often than not cuts down on users having multiple accounts on the same social network. This advantage is passed on to your site as well because users can no longer create multiple accounts on your site with their social login IDs.

Whatsapp Quotes status 08-11-2014 9:04 AM

Social button are essential today. It facilitate task for end user. We have a lot of account on different websites, so it's more easy for us to use our twitter or facebook account to register on website

FrankA 08-23-2014 7:07 AM

Simply amazing...

happy rosh Hashanah 09-19-2014 1:08 AM

good read.... nice to know these facts

Happy Diwali 2014 10-02-2014 10:28 PM

Lovely post

Do my assignment for me 10-17-2014 5:55 AM

Here get insightful information about your perfect professional knowledge to all the students.

Clash of Clans for Computer from clashofclansforpcc.com 10-29-2014 12:19 AM

Thanks for this guide giys.

KaranK 10-29-2014 12:19 AM

Thanks guys for this post.

WhatsApp for PC Tutorial 11-23-2014 7:04 AM

This is the really nice guide

DanS 11-25-2014 7:08 AM

Thanks for everything guys!

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter